Description
The public relations industry has changed dramatically over the last 10 to 20 years. Old maps of the PR field are no longer useful; and new maps will need to be updated continually in order to be helpful. This is course is not a map, but rather a compass. The principles in this course are designed to guide you through your PR career no matter how the terrain changes. I have hundreds of former students who are using these principles today to help manage the public relations efforts of major corporations in Silicon Valley and beyond. And I’m sure these principles will be helpful to you as well.
ADDITIONAL CONTENT: You will also get one additional video that guides you step-by-step through writing an effective news release.
What you’ll learn
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Identify the principles that support successful public relations.
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Articulate the value of public relations for people and organizations.
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Understand how public relations can be used to achieve desired results
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Understand the role and responsibilities of a public relations professional
Course content
Course Preview
Recap of all topics
Public Relations Defined
1. What is a public Relationship
2. Section One Quiz - Course Intro/Defining PR
2. Section One Quiz - Course Intro/Defining PR
What we do?
Part 01: Principles of Public Relations
Part 02: Principles of Public Relations
Part 03: Principles of Public Relations
Section Two Quiz - What We Do
Part 02: Principles of Public Relations
Part 03: Principles of Public Relations
Section Two Quiz - What We Do
How we do it - Principles
Part 04: Principles of Public Relations
Part 05: Principles of Public Relations
Part 06: Principles of Public Relations
Section Three Quiz - What We Do it
Part 05: Principles of Public Relations
Part 06: Principles of Public Relations
Section Three Quiz - What We Do it
How we prove it - Principles
Part 07: Principles of Public Relations
Part 08: Principles of Public Relations
CASE STUDY: Dealing with a PR Crisis
Part 09: Principles of Public Relations
Section Four Quiz - What We Do
Part 08: Principles of Public Relations
CASE STUDY: Dealing with a PR Crisis
Part 09: Principles of Public Relations
Section Four Quiz - What We Do
Conclusions - Part 10
Principle 10
Challenge: Articulate the Value of PR
- Here's a real-life scenario that happened to me. How would you respond?
CASE STUDY: Your Boss Asks You to Lie
-This case study provides an opportunities for students to work through an ethical dilemma, and offers a tool for making ethical decisions.
Challenge: Articulate the Value of PR
- Here's a real-life scenario that happened to me. How would you respond?
CASE STUDY: Your Boss Asks You to Lie
-This case study provides an opportunities for students to work through an ethical dilemma, and offers a tool for making ethical decisions.
Additional: How to write a news release
- How to Write a News Release
Who this course is for:
- Public relations practitioners or people who are exploring the PR profession.
